Preface
Puffy, Puff Daddy, P. Diddy, Diddy, Black Sinatra: whatever you choose to call him, Sean Combs has used his brain, finesse, and savvy to amass a net worth now approaching ONE BILLION DOLLARS!
The Real DIDDY captures the entrepreneurial mind of Sean Combs TWICE in the summer of 1999. It is THE critical period in his life and fundamental to understanding the thought process that drove him to his current stature. The crossroads of life once completely in sync with the music business and the master shift to entertainment lifestyle capitalist.
The GOOD
Puff Daddy is set to release Forever, the follow-up to his 7 000 000 selling take over No Way Out. Sean Combs entertainment lifestyle empire and the influence that comes with lording over a corner of pop cultures are on a steady incline. Bad Boy Entertainment, Sean John, Justin’s, and Notorious magazine is in excellent form.
The BAD
A bevvy of ugly personal rumours aimed for Sean Combs essence. His sexuality questioned, and rumblings he is connected to the murder of Tupac Shakur.
The UGLY
Perilous and under the gun, Sean Combs is facing second-degree assault and criminal mischief charges, for erupting into Nas manager and Interscope Records executive Steve Stoute’s office and allegedly smashing a champagne bottle over his head.
Bad Boy
Talk about your organisation and the people you surround yourself.
Puff Daddy:
I try to surround myself with people that have great follow through, that have passion, that wants to be something in life, want to be something in the future. That has a certain drive about themselves, so most of the people that I’ve hired are young people that don’t have College degrees, basically have a High-School degree, don’t have any previous experience. They wanted it so bad. They wanted it because they love the music, and they want it so bad.
The Real Diddy
Diddy:
As long as it’s been, I’m a person that’s very diverse, that’s caring, that’s loving, that’s passionate, that’s aggressive, that has a good and a bad side. I have faults. I have success’. I’m a real person. I can’t cast no stones on nobody. I’m not no better because I made some records and made some money than the next individual. I’m the same human being that’s trying to survive and win the game of life at the end of the day like everybody else.
All About The Benjamins
Some of the criticism is how “All About The Benjamins” brings it away from the street.
Diddy:
In that song we didn’t even talk about no money, to be honest. Kids know how we make records. Half the time the chorus has nothing to do with the verses. It was something that –
The general attitude you project is one of wealth, a certain amount of status, and it seems to be that is directed towards being the pinnacle, being the apex, being what you really should strive for. As opposed to more general positive or political –
Diddy:
I’m saying you’re right. That’s what I do.
You never question that?
Diddy:
No, that’s me. I’m not Chuck D but Chuck D’s my man, we could rap on a record together. I’m not KRS-One, I’m not Mobb Deep, I’m not Jay-Z, and I ain’t nobody on the Sway and Tech compilation. I’m Puff Daddy; I’m me. If you don’t like the things I talk about or choose to talk about, then you shouldn’t buy it.
