FACTS

1999

Exclusive Puff Daddy interview

820000000

Estimated net worth of Sean Combs

THE REAL DIDDY

The Real Diddy, the 12th book in the series, captures and ambitious Sean Combs twice in the summer of 1999. It is the key period in his life, fundamental to understand the thought process that precipitated his current success. The crossroads of life once completely in sync with the music business, and the master shift to entertainment lifestyle capitalist.

Puff Daddy

Exclusive NYC 1999 interview

Puffy

Invite-only Toronto 1999 press conference

Photos

13 original behind the scenes photos, Bad Boy memorabilia, and Charli Baltimore!

Larger Than Life

Does hype transcend the music?

Mogul

Music. Fashion. Media

The Art of the Crossover

Success without compromise

Bad Boy

Philosophy. Vibe. Passion

Forever

Love. Happiness. Pain. Hurt. Sex. Drugs. Rock N Roll. Rap.

Latin Lingo

Greater than J-Lo

P. Diddy Loves The Kids

A father first

The Real Diddy

Image VS Reality

Faith

Misconceptions and hearsay

Rumours

Come, say it to my face

Black Sinatra

Nancy Sinatra felt bad for me

The Notorious B.I.G.

I guess people just come up with conspiracy theories

Sex, Money & Violence

Sex, Money and Steve Stoute

Hillary Clinton

I'm a Democrat

How to be a Successful Party Promoter

The party is all about the energy, all about the karma, and all about the vibe.

O Canada

Everything is all the way up to par

Future

It's like somebody saying they're giving away free liquor during Prohibition.

THE REAL DIDDY book trailer

The Real Diddy book trailer

WHAT'S INSIDE?

A Taste of The Real Diddy

Sean Combs empire and the influence that comes with leading a corner of pop culture was on the steady incline. Unfortunately, a bevvy of ugly personal rumours targeted the essence of Sean Combs as he faced second-degree assault, and criminal mischief charges.


Preface

Puffy, Puff Daddy, P. Diddy, Diddy, Black Sinatra: whatever you choose to call him, Sean Combs has used his brain, finesse, and savvy to amass a net worth now approaching ONE BILLION DOLLARS!

The Real DIDDY captures the entrepreneurial mind of Sean Combs TWICE in the summer of 1999. It is THE critical period in his life and fundamental to understanding the thought process that drove him to his current stature. The crossroads of life once completely in sync with the music business and the master shift to entertainment lifestyle capitalist.

The GOOD
Puff Daddy is set to release Forever, the follow-up to his 7 000 000 selling take over No Way Out
. Sean Combs entertainment lifestyle empire and the influence that comes with lording over a corner of pop cultures are on a steady incline. Bad Boy Entertainment, Sean John, Justin’s, and Notorious magazine is in excellent form.

The BAD
A bevvy of ugly personal rumours aimed for Sean Combs essence. His sexuality questioned, and rumblings he is connected to the murder of Tupac Shakur.

The UGLY
Perilous and under the gun, Sean Combs is facing second-degree assault and criminal mischief charges, for erupting into Nas manager and Interscope Records executive Steve Stoute’s office and allegedly smashing a champagne bottle over his head.

Preface

Puffy, Puff Daddy, P. Diddy, Diddy, Black Sinatra: whatever you choose to call him, Sean Combs has used his brain, finesse, and savvy to amass a net worth now approaching ONE BILLION DOLLARS!

The Real DIDDY captures the entrepreneurial mind of Sean Combs TWICE in the summer of 1999. It is THE critical period in his life and fundamental to understanding the thought process that drove him to his current stature. The crossroads of life once completely in sync with the music business and the master shift to entertainment lifestyle capitalist.

The GOOD
Puff Daddy is set to release Forever, the follow-up to his 7 000 000 selling take over No Way Out
. Sean Combs entertainment lifestyle empire and the influence that comes with lording over a corner of pop cultures are on a steady incline. Bad Boy Entertainment, Sean John, Justin’s, and Notorious magazine is in excellent form.

The BAD
A bevvy of ugly personal rumours aimed for Sean Combs essence. His sexuality questioned, and rumblings he is connected to the murder of Tupac Shakur.

The UGLY
Perilous and under the gun, Sean Combs is facing second-degree assault and criminal mischief charges, for erupting into Nas manager and Interscope Records executive Steve Stoute’s office and allegedly smashing a champagne bottle over his head.

Bad Boy

Talk about your organisation and the people you surround yourself.

Puff Daddy:

I try to surround myself with people that have great follow through, that have passion, that wants to be something in life, want to be something in the future. That has a certain drive about themselves, so most of the people that I’ve hired are young people that don’t have College degrees, basically have a High-School degree, don’t have any previous experience. They wanted it so bad. They wanted it because they love the music, and they want it so bad.

The Real Diddy

Diddy:

As long as it’s been, I’m a person that’s very diverse, that’s caring, that’s loving, that’s passionate, that’s aggressive, that has a good and a bad side. I have faults. I have success’. I’m a real person. I can’t cast no stones on nobody. I’m not no better because I made some records and made some money than the next individual. I’m the same human being that’s trying to survive and win the game of life at the end of the day like everybody else.

All About The Benjamins

Some of the criticism is how “All About The Benjamins” brings it away from the street.

Diddy:

In that song we didn’t even talk about no money, to be honest. Kids know how we make records. Half the time the chorus has nothing to do with the verses. It was something that –

The general attitude you project is one of wealth, a certain amount of status, and it seems to be that is directed towards being the pinnacle, being the apex, being what you really should strive for. As opposed to more general positive or political –

Diddy:

I’m saying you’re right. That’s what I do.

You never question that?

Diddy:

No, that’s me. I’m not Chuck D but Chuck D’s my man, we could rap on a record together. I’m not KRS-One, I’m not Mobb Deep, I’m not Jay-Z, and I ain’t nobody on the Sway and Tech compilation. I’m Puff Daddy; I’m me. If you don’t like the things I talk about or choose to talk about, then you shouldn’t buy it.

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